Q) I, as a foreign actress living in Korea, recently appeared in a Korean movie that was very successful. I had about 10 lines – 10 minutes of screen time. Now I see that the film company has put my picture on the back of the DVD case in which the movie has just been released. They Never asked for my permission and Never paid me any money for this. Do you believe that I have a case against the film company? Thank You.
A) I understand a certain portion of movie screen shot is printed on the back side of the DVD case. In this case, the producer, not an actor, has the right to the screen shot. So the producer does not have to get a consent from an actor to use the screen shot to promote the film such as to make a dvd cover.
If the producer, however, uses the screen shot which contains your image to promote not the film itself but other products such as a car, dvd-player and so on without your consent, it infringes your right of publicity. But I’m afraid that this is not that case.
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